Quite a few Fashion brands are jumping on the Ramadan bandwagon which, in my opinion, is about time, especially for the Middle East and South East Asia. Ramadan is a month that celebrates spirituality and it’s also a month that encourages togetherness so it’s only natural that most evenings are spent with family and loved ones, if not in prayer then eating out ! So what better reason does one need than looking the part for all those Iftar dinners and family gatherings ?
I recently discovered a trend setting British brand here in the UAE called F&F, where they have about 9 stores spread across the Emirates. I paid them a visit a few days back and decided to play around with their Ramadan collection ( yes, you can officially accuse me of being a Shopaholic ! ). Read more…
The Hijaab 